Mobile Apps or Mobile Websites – Which is Better?

Luckily, we have seen six generations of iPhones, five models of iPad, hundreds of android devices and thousands of other high-end mobile devices so far emerged in this era. Developers have turned off their way from static and desktop centric to responsive and mobile centric designs and modes. Mobile applications and mobile websites are both relatively young fields, which have taken stubborn places in today’s e-market. Creating mobile accessibility becomes an important criterion when it comes to ecommerce. Continue reading

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Mobile Wallet & Mobile Marketing to Take Over the Market This Year!

With fine new technologies setting up and fresh gadgets unveiling each day, the field of mobile commerce is experiencing a significant growth impact in all possible ways. This scene has consequently resulted in the escalation of two prominent trades, mobile advertising/marketing and mobile wallet/payments. With these two biggest buzzes, it is clearly predicted that the mobile commerce industry will stay in the success space for a couple of years. 2013 promises to be the year of mobile advertising and mobile wallets! Continue reading

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Responsive Web Designs for Mobiles: Tips, Examples, Testing Tools, and Tutorials Everyone Must Know!

Reports point out that net traffic driven via mobile devices is on the rise. It may be due to the fact that more numbers of users are shifting to handheld devices as they are compact and transportable. This could mean only one thing the online marketers have to seriously think about shifting their business websites to mobile-friendly ones in order to sustain and survive their online business. But, it isn’t that easy to get started with the process of transformation plainly. Continue reading

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Mobile Advertising – Top Trends Crashing Right Now

With the mobile advertising market growing faster these days, more companies have started to experience the benefits of reaching their customers through advertising on smartphones, tablets and other mobile devices. Mobile advertising – surely is not gonna be a fad, that passes away within a short term’s period. The new standard will certainly change the way companies advertise their products and interact with their customers. This post clearly illustrates the recent and future trends prevailing in the mobile advertising industry. Continue reading

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How to Mobilize Your Audience on Social Networks ?

Mobile Internet keeps exploding and there is no guess that tablet and smartphone usage is gonna stay awake for the next ten years. Users find smartphones and tablets as legitimate alternatives to laptops and desktops, when accompanied by an excellent internet speed and application performance. With enough audience size, these devices are definitely capable of opening up quite a lot of untouched market for brands to engage social fans. Past Cyber Monday’s sales is an absolute example for this where the number of mobile phone visitors increased by 260% since 2010, which is six times the overall growth of sales. A recent study predicts that this year around 68% of smartphone owners are expected to use their handheld devices for holiday shopping. Continue reading

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