With the mobile advertising market growing faster these days, more companies have started to experience the benefits of reaching their customers through advertising on smartphones, tablets and other mobile devices. Mobile advertising – surely is not gonna be a fad, that passes away within a short term’s period. The new standard will certainly change the way companies advertise their products and interact with their customers. This post clearly illustrates the recent and future trends prevailing in the mobile advertising industry.
Mobile Advertising Trends
Today, advertisers are adapting their campaigns to the power of smartphones. As the smartphone industry continues to grow rapidly in 2013, the potentiality and powerfulness of mass media advertising with a smartphone is clearly understood. It has been clearly stated that Internet based mobile devices are dominating emerging markets with 80% penetration with market like USA having 45% penetration. The advertisers will also be spending adept time to create smart campaigns and connect with customers, regardless of the platform he uses. Here are few recently taken stats on mobile advertising:
1. The worldwide mobile advertising market exceeded $5 billion in 2012. A research form Smaato Inc said that the global mobile advertising market will reach $5.78 billion during 2012. On an overall, the growth of mobile advertising is expected to rise from $1.8 billion in 2011 to $13.5 billion in 2015 (says a research from Gartner).
2. The U.S market of mobile advertising made up to $2 billion of the total revenue in 2012. However, when it comes to potential consumers, the biggest markets were outside U.S, particularly in Asia. Most of the Asian countries have huge mobile advertising markets as the user count is high in these countries when compared to U.S. Asia has arounf 763 million mobile internet users while U.S has only 159 million and Europe has around 117 million mobile users (says Smaato, Inc)
3. With the rising number of consumers, the number of smartphones, tablet PCs and other mobile devices also continue to grow. The mobile devices market is expected to reach 2.6 billion units worldwide by 2016. Hence there is no doubt that the mobile ads market will also continue to grow.
4. ‘More than 100 billion app downloads will take place within 2015’, says a report from Gartner. The report forecasts that the total number of mobile app downloads (both paid and free) will increase from 17.7 billion in 2011 to over 108 billion in 2015. Today, more number of people use apps to play games and find information. Hence, there are a lot of opportunities for app developers and companies to create mobile advertising to reach their customers via in-app advertising and other channels.
5. Only 1% of mobile traffic was attained by Facebook in 2008, which has now turned into nearly 38% in 2012. People are becoming more comfortable in using mobile devices to access their social networking accounts and visit their favorite websites.
All these factors indicate the reach of mobile advertising in the days to come. With increasing number of apps coming right away from emerging markets, the conversion rate will reduce further – due to the high mobile penetration in these emerging markets. This year or next at least we could expect apps from developers that favor mobile advertising, as the industry is getting much stronger. As 2013 is going to be the first year of Windows Phone 8 platform (while the other platforms are shining out like anything), there is no doubt that mobile advertising will become more powerful in these mobile versions year by year.
The mobile lifestyle of customers is changing each day and it has even attacked the way we live, work, and play. Over the recent years, brands are keeping on incorporating mobile as means of media to promote their sales. And, it is clearly seen in 2013, this will be stepping over to the next level by leveraging mobile for all types of marketing. As more number of consumers are using mobile devices for making purchases, it is obvious that mobile advertising, mobile shipping and mobile payment will all flourish out in the rising years.